How to boost loyalty of the shopper within the Godiva retail channel?

Discover the genius idea of Bryan Van Hauwaert


With a heritage dating back to 1926, Godiva has developed a worldwide reputation for excellence with a presence in over 100 countries. Inspired by the values of Lady Godiva, Godiva Chocolatier creates the ultimate chocolate experience and makes the right statement, whatever the occasion. Perfectly combining its craftsmanship and heritage, Godiva’s chocolate has become synonymous with luxury and innovation according to the Belgian tradition.

Marketing Genius is a creative contest that encourages young marketing professionals to voice up their creative ideas. This year five brands put young professionals’ brains to the challenge with a burning marketing challenge and called out the help of young marketers for some creative solutions. A jury from The House of Marketing evaluated the genius solutions submitted by all participants and nominated 5 finalists. These young marketers are now battling out against each other for the title of Marketing Genius 2017. This final round comprizes an online voting contest between April 7th and April 21st and an oral presentation of their idea in front of a jury and audience of marketing experts on April 24th. The combined amounts of votes collected throughout these two last steps will define who the winner is. May the best one win!
Please note that the ideas presented by the finalists are based on a personal interpretation of the brand’s challenge and reality. Upon further evaluation, the partners will decide if these ideas could result into further development and implementation.

bryan Van Hauwaert GodivaGodiva Finalist

Bryan Van Hauwaert

Sales Advisor

23 years old

“γνῶθι σεαυτόν, Know thyself”

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251 people voted for Bryan!