Discover the genius idea of Thibault Duspeaux
Desperados is the leader in the premium beer segment in Belgium, with its tequila flavored beers. We believe life becomes more exciting when you remix the rules: experiment creatively, dare and do it with your tribe. Are your ready to release your inner tequila??
Marketing Genius is a creative contest that encourages young marketing professionals to voice up their creative ideas. This year five brands put young professionals’ brains to the challenge with a burning marketing challenge and called out the help of young marketers for some creative solutions. A jury from The House of Marketing evaluated the genius solutions submitted by all participants and nominated 5 finalists. These young marketers are now battling out against each other for the title of Marketing Genius 2017. This final round comprizes an online voting contest between April 7th and April 21st and an oral presentation of their idea in front of a jury and audience of marketing experts on April 24th. The combined amounts of votes collected throughout these two last steps will define who the winner is. May the best one win!
Please note that the ideas presented by the finalists are based on a personal interpretation of the brand’s challenge and reality. Upon further evaluation, the partners will decide if these ideas could result into further development and implementation.